Importance of SEO for driving traffic to your website

Website owners often wonder whether investing in a website was actually worth the money. This happens to every website owner who plan to expand their business by setting a website and thus, expecting their brand to reach out to a greater audience. However, just giving a good template and jazzy flash animations can hardly help. Though the web designer might have promised you that all those visiting the website will not go empty handed because of his creative backdrop, you need audience to visit your website for that! If the audience doesn't even know about that you've a website, how will they visit?
If you think telling your retail store customers to visit your website will drive traffic, you're mistaken. Because in the first place, you've built a website to expand business, not satisfy the existing ones with an online presence! You seriously need to consider SEO, i.e. search engine optimization. Search engine optimization is a technique which employs the use of keyword rich content to get your website on top of Google rankings. The benefits?

• Reportedly, 90% of a website's traffic comes via Google. It's vital that you have your website listed on Google and other leading search engines.



• Google is widely preferred because it shows up results exactly matching the keywords entered by the user. For example, if the user wants to buy Nike Predator Shoes in the suburb of Bandra in Mumbai, India, he will search ‘Nike Predator Bandra buy' and the search engine will show up all the dealers of Nike Predators in that region. Search results are displayed as per the will of the user and that's why users trust search engines for buying anything and everything.
• 95% of people click on the top 3 searches displayed by Google. The remaining clicks are distributed between the remaining thousands of websites! It's vital for you to be present in the top 3!

As you can see, search engine optimization is the order of the day. Without going in for SEO services, no one can beat online competitors. It is important to remember here that the internet serves a global platform and though it might give you a wider audience base, it increases competition manifolds! There are competitors from across the world selling the same product! Due to free shipping offered, people don't even mind purchasing from a foreign store and that's why it can serve as a competition to you.

Make sure your website is listed among the top 3 pages on Google. An SEO Company can help you achieve your dreams and drive more and more traffic to your page.